COMM 220 – Social Media and Marketing
Course Information
| COMM 220 - Social Media and Marketing | Fall 2017 |
| College/Department : | College of Liberal Arts & Sciences - Communication | ||||||||
| Program : | Coursework in Communications | ||||||||
| Dates : | 8/29/2017 - 12/15/2017 | ||||||||
| Credits : | 3 undergraduate semester credit hours | ||||||||
| Tuition/Fees: | $469 per semester credit hour tuition. | ||||||||
| Description : | The basics of marketing in the social media age are discussed in this class. Theoretical and practical strategies used by corporations and non-profits to leverage digital communication and enhance brand identity, loyalty, and consumer engagement are also covered. | ||||||||
| Prerequisites : | Course offered to Undergraduate ONLY ENGL 160 - Academic Writing I: Writing in Academic and Public Contexts and ENGL 161 - Academic Writing II: Writing for Inquiry and Research. |
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| Textbook : | For information regarding textbooks, please email the instructor at imukhe2@uic.edu. | ||||||||
| Audit Option : | No | ||||||||
| Instructor(s): | Ishani Mukherjee | ||||||||
| Location : | University of Illinois at Chicago Behavioral Sciences Building »Room : 1169 1007 West Harrison Street Chicago Illinois |
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| Schedule : |
Class will not be held on Thursday, November 23, 2017 and Friday, November 24, 2017, in observance of Thanksgiving. |
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| Enrollment Deadline: | Two weeks prior to the first class | ||||||||
| This course is a regular UIC campus course (listed in the UIC Schedule of Classes) in which a limited number of seats is available for continuing education students. If you are a regularly admitted UIC student and wish to enroll in this course, you must enroll in the campus section of that course by using Student Self-Service. | |||||||||