Marketing Management
Introduction
Marketing Management can help nonprofits tell their “story” to clients, funders, supporters and others in the marketplace in a cost-effective way to better achieve their mission. This course provides an overview of a variety of critical elements of the marketing process for nonprofit organizations. Learn how to develop a strong brand and image to effectively communicate and position organizational messages to the media and public at large, and to defend against reputational threats. We also will discuss best practices and strategies to balance social media with traditional marketing methods.
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Marketing Management Course Details
| Section 0427 |
| April 15 - May 19, 2027 |
| Course Fee: $550 |
| Instructor: Norma Ramos |
| Registration Deadline: April 8, 2027 at noon Central Time |
| Location: Online |
| View Course Syllabus |
Course Details
Topics Covered
- Marketing strategies and appropriate tactic selection to achieve success
- The concepts of marketing and branding through the lens of nonprofit organizations
- The elements of market research, analysis research and consumer behavior
- Critical importance of strategies and marketing plans
- New technology for marketing management success
Course Benefits
- Define the concept of marketing and articulate its importance to nonprofit organizations today.
- Utilize the concepts of branding to facilitate a nonprofit organization’s marketing effectiveness and messaging.
- Recognize various marketing strategies and identify appropriate tactics to achieve organizational goals.
- Understand the elements of market research, analysis research and consumer behavior for nonprofit organizations.
- Learn how marketing and communications has evolved from traditional media to digital media.
- Explain how new technology is driving and supporting marketing management success.
Special Features
- A weekly Resource Center provides carefully tailored readings and other resources
- “Studio” activities provide opportunities for new and experienced practitioners to cultivate practical skills
- Original case studies and problem-based learning activities
- In-depth weekly discussions on the real-life challenges and opportunities of marketing management
- Small class size of 25 participants
Workload
This is an instructor-led course delivered entirely online. It is highly interactive and requires 8-10 hours per week of active participation on discussion boards and completion of assigned projects.