Social Media Strategies for Nonprofits
Social media can be a powerful tool for nonprofits of any size to further expand their traditional marketing management methods for branding, fundraising, volunteer recruitment, advocacy, communications and more. This course will focus on how nonprofits are using social media as a method to successfully build, manage and expand their networks and goals in new ways. We will explore and examine the use of social media as an advanced marketing strategy for multiple purposes. We will also learn how to build a strong digital foundation across various platforms, utilize best practices to sustain social media activities and support various nonprofit audiences and stakeholders.
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Social Media Strategies for Nonprofits Course Details Heading link
| Section 1023 |
| October 19 - November 22, 2023 |
| Course Fee: $550 |
| Instructor: Norma Ramos |
| Registration Deadline: Monday, October 16, 2023 at Noon (CT) |
| Location: Online |
| View Course Syllabus |
Course Details Heading link
Topics Covered
- Introduction to Networked Organizations: A New Way of Thinking and Operating
- Assessment of Organizational Readiness for Social Media
- Social Media Spotlight on Facebook, Twitter, Instagram, YouTube, LinkedIn, and Blogs
- The Importance of Mobile Web for Building and Expanding Nonprofit Networks
Course Benefits
- Distinguish the concept of “networked nonprofits” and its significance for building successful collaborations and partnership
- Understand the importance of a social media for nonprofit organizations to help support an organization’s mission and programs in the era of technology advancement and innovation
- Explore various methods and tools to build, engage and sustain an online community to meet specific goals and objectives
- Recognize nonprofit best practices for using Facebook, Twitter, Instagram, YouTube, LinkedIn, and/or Blogs to create impact
Special Features
- A weekly Resource Center, which provides carefully tailored readings and other resources
- “Studio” activities offer opportunities for new and experienced practitioners to cultivate practical skills
- Original case studies and problem-based learning activities
- In-depth weekly discussions on the real-life challenges and opportunities of using social media
- A small class size generally limited to 25 participants
Workload
This is an instructor-led course delivered entirely online. It is highly interactive and requires 8-10 hours per week of active participation on discussion boards and completion of assigned projects.